REEFER-FOCUSED TRUCK DISPATCH SERVICE

We Don't Just Dispatch Loads.
We Protect Your Business.

Truck dispatch service for owner operators and small fleets, specialized in reefer. Aggressive rate negotiation, legal protection, real-time temperature monitoring and per-load financial analysis. Your dispatcher shouldn't be an expense. It should be your best investment.

Semi truck with reefer trailer on highway
24/7
monitoring & communication
0
loads with blacklisted brokers
EN/ES
bilingual dispatch team
100%
rate negotiation on every load

FROM OUR CLIENTS

Real People, Real Feedback

What carriers who trust Lariat to protect their operation have to say.

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WHAT WE DO

Strategic Dispatch, Not Basic

Every decision we make is backed by data, market expertise, and one clear goal: making every mile you drive profitable.

Aggressive Rate Negotiation

Aggressive Rate Negotiation

We never accept the first offer. We negotiate every load to maximize your revenue per mile, using real-time market data.

Legal Protection & Documentation

Legal Protection & Documentation

Rate confirmations, BOL, POD, lumper receipts. Every document verified and filed to protect you from disputes and claims.

Real-Time Load Monitoring

Real-Time Load Monitoring

We monitor critical changes: reefer temperature, ETA, route conditions. Professional broker communication 24/7.

Broker Vetting & Blacklist

We check payment history, reviews and red flags before booking. FreightGuard, carrier reviews, everything analyzed.

Invoicing & Factoring Management

Accurate invoicing, payment tracking and factoring coordination so you get paid fast and friction-free.

Per-Load Financial Analysis

Full breakdown: revenue, fuel estimate, deadhead, net profit. You know exactly what you earn on each load before accepting.

Truck dispatch and logistics operations

Your Success Is Our Business

Every decision, every negotiation, every document — all oriented to maximize your profitability.

THE DIFFERENCE

A Basic Dispatcher Finds You Loads.
We Build Your Profitability.

BASIC DISPATCHER
xAccepts the first rate offered
xDoes not vet brokers before booking
xNo document tracking or filing
xZero financial analysis
xReactive communication, not proactive
xTreats you like just another number
LARIAT DISPATCH SERVICE
Aggressive negotiation backed by market data
Full vetting: FreightGuard, payment history, reviews
Every document filed and dispute-ready
Profitability analysis before every load
Proactive 24/7 monitoring with critical alerts
Your success is our only KPI
1.5 days
avg payment with factoring
100%
documentation on every load
Reefer
refrigerated freight specialists
Professional truck dispatcher working

Your Dispatcher Should Pay for Itself

If your dispatcher isn't fighting every rate, protecting your documentation and filtering bad brokers, they're costing you money. Our team is measured by one metric: making your operation more profitable and protected.

MEET THE TEAM

The People Behind Your Success

A bilingual team dedicated to protecting and growing your operation.

Bryan Ramirez — CEO / Head of Operations at Lariat Dispatch Service

Bryan Ramirez

CEO / Head of Operations

Founder and chief strategist. Specialist in rate negotiation and carrier protection.

Jafet Ramirez — COO / Chief Operating Officer at Lariat Dispatch Service

Jafet Ramirez

COO / Chief Operating Officer

3+ years in reefer logistics. Expert in routes and regulatory compliance.

Jeimee Toro — Dispatch Assistant at Lariat Dispatch Service

Jeimee Toro

Dispatch Assistant

Specialist in complete documentation and accelerated factoring processes.

Jina Montejo — Senior Dispatcher at Lariat Dispatch Service

Jina Montejo

Senior Dispatcher

Operational load management, real-time broker coordination and delivery tracking to ensure on-time performance.

Luis Pineda — Dispatcher at Lariat Dispatch Service

Luis Pineda

Dispatcher

Instinctive and relentless. Specialist in rate negotiation and high-yield lane strategy.

Hector Lopes — Dispatcher at Lariat Dispatch Service

Hector Lopes

Dispatcher

Dedicated one-on-one service for every carrier. Driven to maximize revenue per mile on every unit.

Salvador Reyes — Dispatcher at Lariat Dispatch Service

Salvador Reyes

Dispatcher

Constant communication and follow-through on every load from pickup to POD. His priority: no truck sits idle.

GET STARTED

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